Whole Foods locations in your area
Along with the usual shops, where we can buy everyday products, recently, gained momentum specialized supermarkets selling organically pure products. The image of Whole Foods is based on the preservation of clean environment and farmers support, which grow organic products. For instance, half of the required electrical energy one store in one of the states receives through the use of solar panels, which are very rare in America.
Retail chain of organic food Whole Foods Market was founded in 1980. Today Whole Foods locations include more then 200 shops, which are almost in every state of the USA and in some European countries. Revenues for this fiscal year - $ 20.6 billion, net profit - $ 503.8 million and capitalization on NASDAQ - $ 8,46 billion.
The narrow niche, which had once been intended for hippies and other vegetarians practically, now becomes a mainstream: today Whole Foods has to compete not only with the same specialized shops, but also with traditional supermarkets, began selling organics.
Nowadays, Whole Foods offers customers more than 1200 kinds of products in four lines of private-label brands: Whole Foods Brand Premium, 365 Organic Brand, economy-class brand, brands for children - Whole Kids and coffee Allegro. Whole Foods locations also began a campaign to support local farmers - their products are marked with a special label.
Organic production is strictly certified, it may include only the products, none of the production stages of which were used chemicals, hormones, genetic engineering and so forth.
Whole Foods Markets continue its expansion across the country, paying particular attention to the university towns, where there are a lot of educated and thinking about their food consumers. In 1992 the company launched its first product line under its own brand. Intensive development of required funds, and Whole Foods Market, which has included already 12 stores, went to the stock market and was able to raise $ 23 million investment.
The network has expanded rapidly by buying independent stores and small networks, specializing in organic food. The biggest deal was in 1996, when Whole Foods bought Fresh Fields from 22 shops on the East Coast and in Chicago. By 1997, sales of Whole Foods, which already included 70 stores, reached $ 1 billion.
Whole Foods locations bought not only retail outlets, but in 1997, Whole Foods joined the manufacturer of food supplements Amrion (after the deal that cost $ 146 million, the company started selling dietary supplements online), Coffee Company Allegro Coffee and store chain Merchant of Vino. After, the Whole Foods Market Inc. has merged all that was possible.
Besides, one of the success factors of the Whole Foods locations is corporate culture of Whole Foods Market. It provided, for example, lower turnover of personnel compared to other retail chains. The company encourages teamwork and participation of ordinary employees in the store management. People were stepped up, depending on their personal contribution rather than seniority.